ESFA
UX Designer
July 2017 - August 2017
Project title:
Discovery Phase - ESFA's Customer Engagement
As a Service Designer, I was responsible for collaborating with other user researchers to produce Consumer engagement Service model within ESFA business communication connection between an external stakeholder (consumer) and an organisation through various channels of correspondence.
My role:
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Working with user researchers, project board and subject matter experts in the discovery phase to understand user needs and map out the user journey of the project.
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Participating in research with both internal ESFA stakeholders and users of ESFA services.
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Identifying the existing customer engagement and proposing new customer-centred engagement focused on the needs of the user for ESFA services.
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Presenting the scope of the service we want to build on show-and-tell to the senior stakeholders to begin building the service and understand our plans.
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Collaboratively work with the project board to decide the features your ‘minimum viable product’.
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Deliver service user journey and user stories.
