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Aspect Education 

UX Designer
October 2012 - January 2013
Project title:
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International student course booking

www.kaplaninternational.com
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Project scope:

To study the overall user experience of an international student visiting the UK for an English course and redesigned the online course booking journey.

My role:

  • Understand business objective

  • User need analysis

  • Study existing internally derived goals form the website

  • Interaction and usability study

  • Customer service research and feedback form analysis

  • Concept design

  • Wireframe and story boards

  • facilitating the usability testing session

  • Axure prototype

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Course search engine

Replace existing way of searching and booking course

Base on user research other internally derived goal for international students

  • Accommodation search and booking accommodation

  • Airport transfer

  • Insurance

  • Visa requirement

  • Location details

Student course booking journey

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Brainstorming

User journey

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Usability review

Web Analytics

Why do 98% of people leave the checkout process?
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Persona sample

Kaplan International Covent Garden
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Existing design

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Proposed design

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